B2B SHOW 2012: PROMOTIONAL AND SOUVENIR PRODUCTION

 

TM "Zozulitsa" (the unofficial symbol of the Euro-2012), won Grand Prix in the competition Effect PROMO last year. This year it became a winner in the category "Souvenir and brand of Ukraine" and "the most rapidly developing project".

Co-author of the project "Zozulitsa" Alexander Sokolinsky shared his impressions: "The expectations were justified. Such events give an opportunity to show one's worth, and we fully coped with this task. Every time we demonstrate something new. This year we presented a new logo".

Gennady Karas, "BureauCrat" Company: "I am glad that every year we meet more and more interesting people at such shows. Our company imports to Ukraine souvenirs of several brands, but also has its own production line. Company Koziol pleases us with really extravagant and fun souvenirs. We are the only its representative in Ukraine. We plan to open a new online store, product range will be very interesting. Speaking about the event - we met a lot of potential customers, more than we expected. We hope that the fourth B2B Show will be even better".

Yuri Kazakov, Mediaprint Company: "We are here to show our worth. Sales, training, large-format equipment - this is only a part of what we can offer. Mimaki offers advanced, high-quality products, created on the basis of its own technologies. Here we introduced a new printer than can print on t-shirts. The exhibition itself is not bad, but I think that last year it was more interesting".

Raguli Vlasidze, the International Football Festival "BIG BALL": "This exhibition provided us with an opportunity to get acquainted with different people and to invite everyone to the festival. And we are very happy to be here".

Alex Baika, "Ukrainian Kaleidoscope" Project: "Kaleidoscope - a souvenir. It is a beautiful handmade gift, which can be a good souvenir, the memory of the "Euro-2012". Roman Shkatula, his colleague, adds: "In the near future we plan to create kaleidoscopes of different materials: fabrics, leather, metal, etc.".

Sales Manager of Eurosouvenir Company, Antonina Semenova said: "We presented at this exhibition advertising and souvenir production, imported from abroad, and of our own production. Our expectations are justified."

Author: Julia Veselskaya

Source: PRINT+, March 2012

 

Client hunt

Julia Shpur, marketing manager of a group of companies "Wolf": "Stands of GC" Wolf" are traditionally present at all printing and advertising industry events. This year, we presented several brands at promotional industry exhibitions Rema Days and B2B Show. These were: printing house, "Wolf," printing shop "White Rabbit", "Samurai", etc. Also, company "Factory Wolf" is the official dealer of TM Develop in Ukraine.

As always at the company's stand one could get acquainted with a wide range of advertising products: transformers, calendars, and other products produced according to the technology "glamorous hybrid" - an exclusive, which distinguishes GC "Wolf" from competitors. Also, we presented digital printing machine ineo +220 - the flagship of TM Develop. This device combines the functions of a full-color and black and white copiers of A3+ format (20 copies per minute).

Immediately after B2B Show two such printing devices found their new owners.

Author: Julia Samsonova

Source: "DT", № 3/95/2012

 

В2В Show 2012: creativity and effectiveness!

The third trade fair of advertising and souvenir industry B2B Show took place at the end of winter (22-24 February) in Kiev's exhibition center "ACCO International". The total exhibition area comprised 1597 m². 80 companies from Germany, Poland, Netherlands, Moldova, Russia, USA, Turkey and Ukraine demonstrated novelty items and business gifts.

The event was visited by more than 1,500 industry professionals.

Ceremony of awarding the winners of annual contest Effect PROMO Professional, held on 24 February, took place at within the framework of the exhibition. The main competition's criteria - creativity and effectiveness.

Winners of Effect PROMO Professional 2012:

• "The most original business gift" - advertising agency Why not? (Donetsk)
• "The most original promotional gift" - "GeorgBioSistemy" (Donetsk)
• "Exclusive Souvenir of the Year" - exclusive shell in a gift box  TM "Legends of the Sea" (Kiev)
• "The most emotional gift" - kaleidoscopes from "Ukrainian Kaleidoscope" (Zaporozhye).
• "Design Souvenir / handmade / Limited Edition" - promotional and business gifts from TM FanZone (Ordjonikidze)
• "The most surprising effect of advertising gift" - corporate calendar  from "Interpap" (Dnepropetrovsk)
• "Exclusive souvenir for Euro 2012" - a series of copyright maces of Raguli Vlasidze (Georgia), the International Festival of Football "Big Ball"

Special Grand Prix:

• An exclusive series of textile products - "Poltoran Print" (Kiev, Ukraine)

Alla Mirnaya, "KARANDASH" magazine

 

"Being successfully launched less than two years ago, this year's exhibition B2B Show was also very successful: exponents demonstrated their new achievements, their clients had the opportunity to enrich their knowledge and pick up bright ideas for their business. We wish this fair the same rapid growth, and its organizers - inexhaustible enthusiasm! See you at the B2B Show Fair in February 2012!"

Alla Mirnaya, "KARANDASH" magazine 

 

"The uniqueness of the event lies in the fact that Ukraine has no analogues of such exhibitions as it focuses on the promotional industry and its separate segments, pays attention to details. There are no fortuity."

Suvenirka, magazine (Russia), №42  04/2011 

"B2B Show: advertising and souvenir fair in Ukraine

A unique and unparalleled for Ukrainian market event was held on 16 - 18 February 2011 in the Exhibition Center "ACCO International". Its name was the second fair of advertising and souvenir industry "B2B Show". Honorary guests of the fair were Mr. Patrick Dering, vice president of sales and marketing from one of the world's leading manufacturers of writing tools - Senator GmbH, and Mr. Michael Freter, CEO of PSI. This year, 70 companies from Ukraine, Russia, USA and Turkey participated in the fair. A series of events were held: the conference "Global industry of promotional products", Promo Defile of promotional clothes' manufacturers, Effect PROMO competition, etc."

Professional, Magazine (Russia), № 47, April 2011 

 

"The first B2B Show exhibition, held successfully in 2010, brought together more than fifty leaders of the promotional industry of Ukraine, Russia and other countries. It was visited by more than 2 thousand specialists of the advertising industry." 

OfficeFile, Magazine (Russia), December-January 2010/11 

 

"Conference "Global industry of advertising and promotional products:  scale, prospects, trends, statistics" will be held on February, 16; within the framework of the promotional industry exhibition B2B Show. Special guests from Germany, Holland, France, Poland, Russia will tell about the potential of advertising and promotional industry development, and even reveal some secrets of success and effectiveness of advertising campaigns." 

Otdel Marketinga, Magazine, № 12/2010 

 

"A small number of exhibitors, only target visitors, lots of activities, interesting to all market participants and presence of foreign guests helped to create club atmosphere on B2B Show. That atmosphere promoted comfortable and effective work, direct communication between Ukrainian operators of advertising and souvenir market and representatives of leading brands from all around the world. "

"B2B Show exhibition became the first step towards establishing new standards of communication between the main operators of the industry, allowed visitors to see promotional gifts in another perspective - as absolutely all-sufficient advertising media that can become the basis of advertising campaigns”.

"B2B Show demonstrated that advertising and souvenir industry needs such activities."
"... In the course of 3 days everybody felt that the exhibition was a success. It was nice to see interested people, who came to the exhibition, clearly aware of the reasons for its visit, smiling exhibitors, who were saying that B2B Show was exactly what they needed, amazed foreign guests, who claimed that there is no similar events in the whole world. "

Kantseliarski spravy № 1-2 (96-97) January-February 2010