Professional competition of creative gifts “Effect PROMO” is held annually within the framework of the international specialized exhibition "B2B Show" (22-24 February, 2012).

Organizer of the competition: Association of manufacturers and importers of advertising and souvenir production of Ukraine ("AVIRSU").

Contest categories:

• Effect PROMO Professional
• Effect PROMO Junior

Nominations of the Effect PROMO Professional competition category:

• The most effective advertising campaign using promotional gifts
• The most original promotional gift
• The most original business gift
• The most unexpected effect of  a promotional gift
• The most original textile promotional good
• Exclusive souvenir of the year
• Author’s souvenir of the year
• Designer’s souvenir (hand made or exclusive / limited edition)
• The most creative souvenir

Effect PROMO Professional is aimed at  advertising and marketing industry professionals – those, who already have successful work experience at the advertising market.

 

Winners of Effect PROMO Professional 2012:

• "The most original business gift" - advertising agency Why not? (Donetsk)
• "The most original promotional gift" - "GeorgBioSistemy" (Donetsk)
• "Exclusive Souvenir of the Year" - exclusive shell in a gift box  TM "Legends of the Sea" (Kiev)
• "The most emotional gift" - kaleidoscopes from "Ukrainian Kaleidoscope" (Zaporozhye).
• "Design Souvenir / handmade / Limited Edition" - promotional and business gifts from TM FanZone (Ordjonikidze)
• "The most surprising effect of advertising gift" - corporate calendar  from "Interpap" (Dnepropetrovsk)
• "Exclusive souvenir for Euro 2012" - a series of copyright maces of Raguli Vlasidze (Georgia), the International Festival of Football "Big Ball"

Special nominations:

• "For the exhibition line of promotional gifts" - REX-project (Kiev, Ukraine)
• "Art in corporate gifts" - Oksana Todorova (Ukraine, Odessa)
• "The most effective promotional activities" - Event & BTL Agency BMC Promo (Kiev, Ukraine)
• "The most multi-faceted national souvenir" - "Zozulitsa", (Kiev, Ukraine)
• "Introduction of  author's ideas into the gift marketing" - "Project 111" (Russia, St. Petersburg)
• "The National Eco-souvenir" - Stepan Shitov (Ukraine, Hust)
• "Effective promotional textiles for Euro 2012" - "Profdizayn" (Ukraine, Kharkov)

Special Grand Prix:

• An exclusive series of textile products - "Poltoran Print" (Kiev, Ukraine)

 

Winners of Effect PROMO Professional 2011:

• The most original promotional gift - «Georg BioSystems» (UK, Ukraine, Donetsk), humorous promotional gifts in the form of product samples in the National Annual Convention of otolaryngologists, held in Sudak.
• The most original promotional textile product - T-shirts with special effects - "Poltoran Print" (Kiev, Ukraine).
• Exclusive souvenir - bronze and gilted goods under TM VIZURI (Kiev, Ukraine).
• Author's souvenir, Hand made - collection of  Futurra ompany (Kiev, Ukraine), author's sachets, paintings with embroidery and postcards.
• The most creative souvenir - personalized game "Monopoly" for the Heineken brand made by TDI Group (Minsk, Belarus).
• The most unexpected effect of advertising gifts - "Kaleidoscope" (Russia), desktop  souvenir for clients of tourist company "Poyusiy veter".
• Special - special nomination for "Columb" company (Ukraine, Lugansk), manufacturer of the unique rewards and souvenirs with the Ukrainian symbols.
• The most creative printing - Special - special nomination for the printing house "Wolf" (Kiev, Ukraine), as the creator of masterpieces and an effective promotional printing.
• Grand Prix - "Proekt 111" (Russia, St. Petersburg), series of promotional products "Kuzkina mat'."
• Special Grand Prix - "Zozulitsa" project (Kiev, Ukraine), (victory in all categories of the Competition) - the national symbol of alternative souvenir and a musical instrument of Euro 2012.

More information about the winners' works  will be  soon available on the website www.avirsu.com.ua

Nominations of the Effect PROMO Junior competition category:

• Social print
• Eco
• Commercial print
• Outdoor advertising
• Video advertising
• Audio advertising
• Online advertising
• Package
• Advertising photography
• Advertising campaign
• PR-campaign
• Original souvenir
• Fashion

Also, special sponsoring nominations are possible.

Contest Effect PROMO Junior is aimed at students.

Undergraduate and graduate students in “Advertising”, "Marketing", "Public Relations", "Design" and other professions adjacent to the promotion and marketing activities are invited to participation.

The best and the most effective business gifts of the year will be presented with awards, as well as published on www.b2bshow.com.ua, www.avirsu.com.ua websites, and on the pages of B2B Digest Magazine.
Participation is free of charge!

Winners of Effect PROMO Junior 2011:

More information about the winners' works  will be  soon available on the website www.avirsu.com.ua

Evaluation criteria:

• Originality of idea of a souvenir/advertising campaign using gifts
• Understanding of the process of promotion with the help of promotional souvenirs and business gifts
• Adequacy of the presented project (development, budget, performance);
• Positioning accuracy for the target audience
• Quality/professionalism of the technical fulfillment
• Color and graphic solutions
• Persuasiveness and power of product’s influence
• Efficiency potential

Expert commission:

The expert commission consists of members of the “AVIRSU” Association and independent experts in the field of marketing, advertising, PR, business consultants and media.

Winners are determined by an Expert commission while summarizing the results of the competition in each nomination.

Awarding ceremony:

Ceremony of awarding the winners of the “Effect PROMO’ 2012” competition with  Diplomas and Awards will take place on February 24, 2012 within the framework of "B2B Show" exhibition (22-24 February 2012, Kiev, Ukraine).

Do not miss the opportunity to promote your company and to become a winner!