February 2013

About exhibition

Programme 2012

February, 22

International day

Time: 11:15

Gala opening of the exhibition

Venue: Gala events zone

Time: 11:30

Presentation show "Discover Ukraine"

Organizer: "Zozulitsa" project

Venue: Gala events zone

Time: 12:00

Presentation show of the exclusive author's production, dedicated to "Euro - 2012" (football clubs and other products)

Organizer: Organizing Committee of the International Festival "Big Ball"

Venue: Gala events zone

Time: 12:30, 15:00, 17:00

Demonstration of promotional and corporate clothing collections "PROMO Defile"

Venue: Gala events zone

Time: 13:00

Open press conference for media and promotional market experts

Theme: "Ukraine and Europe: breakthroughs, steps, efforts"

Organizer: "AVІRSU"

Venue: Blue conference-hall

Speakers - members of the "AVІRSU" Association:

Ihor Vaydanych - director of Eney Company
Vladimir Dubina - director of FanZone Project
Maksim Korobka - director of the First Ukrainian Souvenir Company
Valentin Kostenko - director of "SALVE" Company
Konstantin Kotsiuba - director general of Eurobusiness Company
Rostislav Maliuta - director general of BMT Style Company
Irina Milenko - director general of Eurosouvenir Company
Aleksey Filimonov - director of Bureau-Crat

Time: 13:30-17:00

INTERNATIONAL CONFERENCE

"THE GLOBAL INDUSTRY OF ADVERTISING AND SOUVENIR PRODUCTION: SCOPE, PROSPECTS, TRENDS, STATISTICS"

Organizer: "AVІRSU"

Venue: Blue conference-hall

Round Table "Effect PROMO in the global context" (with the participation of international speakers of the Conference)

Are invited:

Patrick Doring - Vice President of Sales and Marketing, Senator GmbH (Germany),one of the world's leading manufacturers of writing instruments
Richard Lariby - Export Director of PF Concept (the Netherlands) - world leader of the promotional industry
Elena Kaminskaya, official representative of PF Concept in Ukraine
Esad Ahmet Ozdem, President of the Association of Manufacturers and Importers of promotional products PROMOTURK, Turkey
Uwe Thielsch, Managing Director, Koziol, Germany - creative office products and household goods Theme: TM Koziol - Emotion Selling
Przemyslaw Shranko - export-manager of TM Lecce Pen, Poland

Time: 15:30

Case Club "Reactor", "Project 111" Company, St. Petersburg, Russia Work-shop.

Moderator: Dina Vyshnia, Marketing Director of the Company "Project 111"

Venue: Blue conference-hall

Time: 17:00

Demonstration of promotional and corporate clothing collections "PROMO Defile"

Venue: Gala events zone

February, 23

Day of effective marketing solutions

Time: 10:30-12:00

Presentation of training

Organizer: «Golden Stuff» company

Venue: Red Conference hall (second floor)

Time: 12:00, 14:30, 16:45

Demonstration of promotional and corporate clothing collections "PROMO Defile"

Venue: Gala events zone

Time: 12:30

Presentation of the exclusive author's production, dedicated to "Euro - 2012" (football clubs and other products)

Organizer: Organizing Committee of the International Festival "Big Ball"

Venue: Gala events zone

Time: 12:30 - 13:30

Theme: Presentation of the program "Efficient participation in the exhibition"

Five rules of successful participation in the exhibition.
Setting goals and objectives of participation in the exhibition
Exhibition as a tool to attract customers. Types of activity
Psychological aspect of the behavior at the show
How to design the booth to attract additional attention of visitors. Stop signals and teasers

Organizer: "Trainings For Business" Company

Speaker: Stanislava Cherkasova, marketing manager of the company "Trainings For Business"

Venue: Red conference-hall (second floor)

Time: 13:30

Presentation: "Experience of the first professional industry-oriented education on the basis of department "Communications in the business gift industry" of the Institute of Marketing Communications"

Organizer: "IMARKOM"

Speaker: Natalia Anshina, Chairman of the Board of Directors of "Krug" Company, Moscow, Russia

Venue: Blue conference-hall

Time: 14:00 - 15:00

Theme: Presentation of the program "Personal efficiency of the leader - key to success in business"

Traits of an effective leader? The differences between effectiveness and efficiency
Models of personal effectiveness, according to Stephen Covey and Andy Gilbert
The model of personal effectiveness GoMAD: structure and functions
Practical application of the model

Organizer: "Trainings For Business" Company

Speaker: Olga Gulaya, business manager of the company «Trainings For Business», consultant on personal effectiveness and communications

Venue: Red conference-hall (second floor)

Time: 14:30

Theme: "PENS as an advertising media - price or effectiveness?" Boris Polyakov - head of the distribution center of Lecce Pen in Russia

Speakers:

Boris Polyakov - head of the distribution center of Lecce Pen in Russia
Andrii Vorotyntsev - Product Manager of Lecce Pen in Russia
Przemyslaw Shranko - export manager of Lecce Pen Poland

Venue: Blue conference-hall

Time: 14:30

Demonstration of promotional and corporate clothing collections "PROMO Defile"

Venue: Gala events zone

Time: 15:00

Stanislav Iziumov - independent specialist, teacher of the School of Sales, White Sales School and the Comman Business School

Time: 15:30

Presentation of the training: "Ready!!! Fire!!! Aim!!!" sales methods

You will learn how to:

Establish contact with the client, worm oneself into smb's confidence
Underestand what questions to ask your client in order to clarify his needs
Make a professional presentation of your product
Effectively overcome various exasperation of a client
Arrange a deal in tune with the times
Manage your feelings and behavior

Organizer: Kyiv Center of the relations

Speaker: Natalia Chernysh

Venue: Red conference-hall

Time: 15:40

Theme: "Postal outsourcing. The way we sent 12 million messages ...! Experience of DM-companies at the mail order market". Master - class

Speaker: Iryna Lenio - Head of DM projects and programs. Expert in the Ukrainian distance marketing (mail order) market

Venue: Blue conference hall

Time: 16:20-16:45

Presentation of the training: "Designer, marketer and art director: where corporate style, branding and promotion meet? How to reach mutual understanding"

Venue: Blue conference-hall

Time: 16:45

Demonstration of promotional and corporate clothing collections "PROMO Defile"

Venue: presentation and events zone

February, 23

Effect Promo Day

Time: 13:00 - 13:30

Ceremony of awarding the winners of Effect PROMO Competition

Venue: Gala events zone

Time: 14:00-16:30

Conference and Workshop: "Useful knowledge. Things worth knowing for a worker of advertising and souvenir industry"

Venue: Blue conference-hall

Presentation of the alternative projects on the threshold of Euro 2012

13:30-13:45

Presentation of the Ukrainian brand Zozulica

13:45 - 14:00

FanZone - the first souvenir network for fans. Presentation of the project. Souvenir as a loyalty program tool

14:00 - 14:30

Theme: "Active customer retention and repeated sales by way of email-marketing tools"

Speaker: Andrew Sabanskiy, FEEDGEE company

14:30-14:50

Theme: "Standards of nondiscriminatory advertising"

Speaker: Irina Lylyk

Organizer: Ukrainian Marketing Association

14:50-15:10

Theme: "Motivational programs and activities for employees and ultimate consumer"

Speaker: Sergey Chernyi, head of the event-agency "BMC Promo", head of the Club of Eventers of Ukraine, member of the Association of Eventers of Ukraine

15:15-15:35